Job Details

JOB DESCRIPTION

WHY IS THIS A GREAT OPPORTUNITY?

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COMPANY

A reputable property developer & holding company, listed in Hong Kong. Its headquartered in Shanghai, is the flagship property company of the Group; consolidating its prime developments in the China mainland market.

The Group's projects feature unique commercial, residential hotel and mixed-use developments. It focuses on two main business segments in Mainland China; namely City Core Development Projects, which are large-scale, urban, mixed-use redevelopments; and Integrated Residential Development Projects, which are high-quality residential developments offering quality living conditions at convenient locations.

While the newly set up division is fully autonomous operation, principally engaging in the sales, leasing, management & acquisition of high-quality city-centre retail, office, entertainment and hotels properties in the China. It is planning to spin off from the group for a separate listing company on the HK Stock Exchange.

JOB DESCRIPTION

RESPONSIBILITIES 

• Drive and lead a cohesive marketing strategy to support the commercial business goals of Group.
• Supervise, lead and develop the marketing plan, strategy, budget and forecast for the projects, including:
  1. Press, advertising & public relations
  2. Direct Marketing/ Database marketing (CRM)
  3. Brand positioning
  4. Special events
  5. On-line/ digital marketing
• Control and regularly analyse market information: special event activities, the market trends and the local consumer behaviour.
• Guarantee the consistency of all marketing and communication activities to ensure the local adaptation of the corporate marketing strategy.
• Select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.

QUALIFICATIONS

REQUIREMENTS 

• Minimum 10 years’ post-qualification experience in marketing of real estate projects, preferably the mixed-use projects and with major developers.
• Sound knowledge of the Chinese market, proven record of sales and marketing exposure in retail industry.
• Excellent presentation, verbal and written communication skills.
• Solid negotiation skills and proven decision making capability.
• Ability to inspire, motivate and lead a team
• Fluency in English and Mandarin language

Education:
University - Bachelor's Degree/3-4 Year Degree