Digital Marketing Manager - Remote - Boston, Massachusetts United States - 36848

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JOB DESCRIPTION

Job #: 36848
Title: Digital Marketing Manager - Remote
Job Location: Boston, Massachusetts - United States
Employment Type:
Salary: $85,000.00 - $100,000.00 - US Dollars - Yearly
Other Compensation: Equity after 1 year
Employer Will Recruit From: Regional
Relocation Paid?: NO

WHY IS THIS A GREAT OPPORTUNITY?


-Fast growing company in one of the best technology industries

-Extremely well funded with heavy investment in marketing, product, and sales 

-Favorably featured in WIRED Magazine, Gartner, Forbes, CSO, SecurityWeek, Fortune, RSA Conference, USA Today, PCWorld, Inc., and INFOWorld

-Partnerships with two of the largest companies in the technology industry

-Egoless management and collaborative culture 

-Leadership has success in taking companies to very successful IPO or acquisitions

JOB DESCRIPTION

 

A leading security software company, in their space, is hiring a Marketing Manager for their Boston, MA office.  The role will be focused on digital ad management, account-based marketing, marketing analytics, and branding and website optimization.  

  • Develop and manage digital marketing campaigns focused on lead generation and lead engagement 
  • Execute ABM strategies to drive engagement with targetted buyers 
  • Optimize campaigns and website to improve the lead capture experience and lead engagement
  • Report and track all campaign and lead generation metrics to generate insights for campaign success
  • Collaborate with the product marketing team to help create the best possible user experience for visitors

QUALIFICATIONS

  • Experience in SaaS industry strongly preferred
  • Bachelor or master’s degree in marketing or related field, Business, etc
  • Minimum 3 years of relevant experience in B2B Marketing with a focus on ABM and digital
  • Proficient in marketing automation platforms such as Marketo, Hubspot, or others 
  • Experience with Google Ads or paid social platforms (LinkedIn)
  • Excellent understanding of digital marketing metrics and KPIs, and deriving analytics from marketing data
  • Expertise in social media and community management 
  • Knowledge of the SaaS industry and BPM topics is a plus
  • Enjoys working in a fast-paced environment with a growing team

Education:
University - Bachelor's Degree/3-4 Year Degree