Director - Marketing - Birmingham, Alabama United States - 45464

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JOB DESCRIPTION

Job #: 45464
Title: Director - Marketing
Job Location: Birmingham, Alabama - United States
Remote Job: Unknown
Employment Type:
Salary: $130,000.00 - $150,000.00 - US Dollars - Yearly
Other Compensation: Annual bonus
Employer Will Recruit From: Nationwide
Relocation Paid?: Yes

WHY IS THIS A GREAT OPPORTUNITY?


Excellent opportunity to join a national healthcare leader as a member of the marketing leadership team.

JOB DESCRIPTION

The Director, Marketing will lead the marketing team in the development and implementation of marketing strategies, plans and activities in support of service line growth initiatives for all holdings within an assigned market.

The Marketing Director will directly manage the hospital marketers in the Group with a solid focus on service line prioritization and the implementation of data-driven healthcare marketing plans in support of service line growth.

Responsibilities:

  •  Leads the development and execution of multi-channel marketing strategies and go-to-market plans that drive consumer and physician engagement, priority service line growth and patient retention.
  • Strengthens brands by utilizing customer segmentation and targeting capabilities to expand the business while building trust and loyalty within local communities.
  • Utilizes data, insights and best practices to create comprehensive marketing plans with clear objectives, audience identification through CRM, inclusion of paid and non-paid tactics, KPIs, short and long term reporting, ROI calculation and campaign optimization.
  • Leads and influences the application of both traditional and innovative digital technologies based on marketing automation, social media, website and mobile engagement for tangible patient acquisition, retention, and growth across multiple service lines.
  • Researches market trends, local competitor positioning and opportunities to help generate pipeline activity and support service line campaign goals.

QUALIFICATIONS

  • Bachelor's degree Marketing, Business or relevant major.  MBA preferred
  • 7 + years of demonstrated progressive experience and responsibility for marketing and communications, brand creation and management, and public relations experience with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred).

 

Education:
University - Bachelor's Degree/3-4 Year Degree