|Title:||Director of Growth Marketing (Direct Mail, Email Marketing) - Remote U.S. (CRG 1819)|
|Job Location:||United States|
|Salary:||$160,000.00 - $225,000.00 - US Dollars - Yearly|
|Employer Will Recruit From:||Nationwide|
Company is a leading digital lending platform that helps borrowers easily shop and compare financial products from a company-powered network of lenders. By bringing credit unions and banks of all sizes into one shopping experience, and utilizing our proprietary automated underwriting platform, they can help people save thousands of dollars in interest payments. Join us in creating a faster, less expensive financial world.
We are seeking a strategic leader to join our team as its new Director of Marketing encompassing all Email, Direct Mail, and CRM disciplines. As a Director of Marketing, you will be responsible for standing up a well-designed program encompassing prospecting new customers, retargeting, cross-selling, and retention across multiple mediums. Company has made significant investments in direct mail and email programs and needs a strategic leader to take the reins on all operational and optimization efforts.
If you’re at a point in your career where you’re ready for the challenge and excitement of shaping a program and scaling it exponentially, this could be the role for you.
We’re looking for an experienced self-starter who can guide a team and define strategy for large multi-pronged campaigns in direct mail, email, and other CRM tactics. Details include:
Own campaign strategy including segmentation, testing matrices, package components, drop intervals, and more
Automate key functions such as triggered win-back and other retargeting campaigns across mediums
Build a process that is best-in-class incorporating waterfall deadlines and clearly outlined responsibilities across internal resources and external vendors
Develop measurement techniques and reporting mechanisms to help measure response and subsequent funnel activity against a predicted curve
Manage and mentor an expert team of 2 channel leads (direct mail + email) plus an associate
Work with other marketing leaders to integrate campaigns across disciplines including content marketing, paid media, and more
Present strategy and results to company management
Optimize logistics for campaigns including print vendors, credit bureaus, marketing platforms and more
Work closely with internal partners in product and engineering to ensure the proper technology and product features are in place for proper collection and measurement
Work with our data teams to ensure responders are properly measured and attributed
Manage and optimize marketing response models to optimally prospect
Optimize email campaign deliverability and response
Collaborate with our creative, marketing analytics and data science teams to support more robust campaigns
Number one skill needed: Pre-approved/pre-screend direct mail in LENDING OR CREDIT CARD.
Must have managed a team of at least 3. Must have worked with credit bureaus and understand how models work, what needs to be done to improve response rates.
Need experience in credit, lending-based company.
Minimum 5+ years of direct mail experience. Have to know the indusry. Also, know how email works in correlation with direct mail, how you can combine actions and increase response rates.
5+ years of relevant professional experience in direct marketing within direct mail and email disciplines within the ecommerce or fintech industry
3+ years management experience
Deep familiarity and hands-on experience with direct mail process, data manipulation, appending data sources, and response model optimization
Financial services experience – in particular a background working in credit-based companies that utilize prescreened direct mail for customer acquisition
Understanding of credit models
Exceptional quantitative skills & fluency with data and its interpretation in business
Experience in building campaign-level performance analysis and executive reporting for campaigns
Expert in drawing insights from data to drive decision making
Intermediate to advanced proficiency with marketing automation platforms (Marketo, Salesforce Marketing Cloud, etc.)
Understanding of broad marketing tracking methodologies including Google Analytics, Segment, and other web analytics tools
Great attention to detail & quality
Bachelor’s Degree in Relevant Quantitative Field or Equivalent Experience is required
Results-oriented and passionate about using data to drive growth
University - Bachelor's Degree/3-4 Year Degree