Director of E-Commerce - Toronto, Ontario Canada - 33672


Job #: 33672
Title: Director of E-Commerce
Job Location: Toronto, Ontario - Canada
Employment Type:
Salary: $130,000.00 - $150,000.00 - Canadian Dollars - Yearly
Other Compensation: benefits + bonus
Employer Will Recruit From: Regional
Relocation Paid?: NO


** global personal care products company with solid history 

** entrepreneurial environment and growth-oriented focus 

** position is remote / work from home at present but will eventually require being present on-site at the Toronto office for 2 days a week

** laptop supplied


  • Envision and translate company brands into a selling proposition that meets the needs of the current ecommerce environment
  • Lead the development of an integrated cross channel content strategy and develop and execute the Ecommerce strategy that leads the company brands through a fast-evolving third-party Ecommerce space
  • Expand, maximize and optimize third-party online sales of all company brands via leading omnichannel and pure play digital retailers (like Amazon), Digital Ordering apps (like Instacart), as well as major retail chains .com businesses
  • Collaborate closely with organizational brand business owners and the Sales team to develop and implement Ecommerce Sales and Marketing plans that will increase organic and paid consumer awareness, consideration, revenue, market share, and profitability across 3PE marketplaces
  • Scope of Responsibilities:
    • E-Commerce Capability-Building
      • Building organizational and functional Ecommerce capabilities in the area of analytic, fact-based and consultative/solution-based selling within the company Branded Sales organization
      • Raise the Ecommerce acumen of the Marketing and Sales organizations and enhance the team’s abilities to leverage cross-functional resources to develop stronger customer-facing relationships and grow the DTC (direct to consumer) base
    • Business Ownership & Annual Sales Planning
      • Collaborate with the Sales organization and Brand Marketing to draft the Annual Operating Plan for DTC channels and third-party Ecommerce (3PE) including a commitment to internal KPI (Key Performance Indicators)
      • Structure 3PE plan to support company’s growth agenda and requirements associated with key omni-channel and Ecommerce retail partners (Amazon,, Delivery apps/platforms, other major retail chains)
    • Customer Relationship Management
      • Direct ownership of the .com business across brands with Ecommerce capabilities
      • Drive digital lead generation and customer acquisition to organization-owned and operated .com platforms
      • Lead user experience (UX) enhancements from design and development to deployment with the goal of increasing return rates, building retention and maximizing customer value
      • Proactively engage Retail Partners with a Category Management philosophy and category leadership focus using a ‘win win’ approach with the result being growing volume for both parties
      • Collaborate with AMZ/Retailers to develop joint annual and quarterly business goals strategies and plans to maximize growth and profitability for Partners and for company brands within each Partner’s Ecommerce channels
      • Lead Partner contract negotiations (including product, pricing and margin commitments), payment terms and timelines, performance measures, reporting, incentives, and remedies, etc.
      • Cultivate long term business partnerships ; manage third-party broker to build near-term and long-term roadmap and deliver on business goals
    • Value Maximization
      • Work with Partner Vendor Management Teams and leverage Partner’s vendor resources to create an effective, profitable partnership (includes managing Supply Chain to ensure item Availability, elevating item Visibility via improvements to Digital Merchandising – Listings, Keywords, Titles, Categories, Descriptions, etc.)
      • Improve Customer Awareness and Engagement by developing and executing a joint Promotional Calendar (including Digital and In-Store Coupons, deployment of Enhanced Brand Content, increasing conversion by optimizing Shopper Experience – Shopping Cart and Checkout)
    • Deploy Performance Marketing Toolkit
      • Collaborate with business partners and internal stakeholders to lead development and implementation of integrated Performance Digital Marketing strategies with primary focus on driving bottom-of-funnel conversions to purchase as well as upsell, cross-sell, repeat purchase, loyalty
      • Toolkit can include Paid Search, Shopping, Progammatic Video & Display, CRM and E-mail Marketing, Mobile/SMS as well as on-platform Advertising, Marketing and Content channels such as Amazon DSP
    • Analytics & Business Forecasting
      • Employ a quantitative mindset to reporting and understanding results and a bias toward action in interpreting and responding to results
      • Create a fact-based forecasting model that leverages partner-provided (such as Amazon Retail Analytics, etc.) and other available tools to analyze the performance and impact of Digital Performance Marketing and Merchandising
      • Regularly analyze model outputs for insights and identify gaps and create responsive action plans
      • Over time, help generate insights to improve customer segmentation and consumer understanding
    • Financial Delivery
      • Focus on driving revenue growth through owned and operated .com platforms and retail partners (from AMZ to
      • Own and manage the P&L, achieve / exceed quarterly and annual revenue and profit targets for established items and new items
    • Functional Development
      • Involvement in interviewing and identifying key individuals with Ecommerce and Digital capabilities
      • Develop successors and talent pools to ensure availability of future talent and in ways that leverage people’s capabilities
      • Provide feedback, coaching, and guidance where appropriate to enhance others’ skill development


* Sales fundamentals / techniques training

* Senior level experience leading an online business or online retail channels to drive profitability and grow the business

* Sales minded leader with a deep understanding of the current eCRM marketplace and suppliers

* E-commerce expert with experience selling in CPG (consumer packaged goods) categories including beauty, personal care, household goods with demonstrated best-in-class Selling and Marketing capabilities and results

* Experience contributing Sales perspective to Digital Marketing partners (acquisition / conversion plans, including SEO/SEM, Email, Programmatic Display, Affiliates, Retargeting, Social, Mobile, Content Management and UX

* Direct experience managing and growing an Amazon storefront across their 1P (Vendor Central) and 3P (Seller Central) models

* First hand understanding of listing, pricing, inventory management, customer service and fulfillment/shipping (both direct and marketplace) on the Amazon platform

* Experience with Amazon Advertising Console, DSP and auction model, and promotion strategies per Amazon standards

* Track record of success in negotiating pricing and payment terms in a collaborative ‘win-win’ fashion

* Proven ability to identify and attract key individuals with critical Ecommerce and Digital capabilities   

* Innovative and creative thinker that drives for results in a principled manner

* Able to wear multiple hats

* Strong relationship management and interpersonal skills

* Leadership skills to be able to hire/train team members

* Accountable, entrepreneurial, and having a bias for action



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