Director of Marketing and Business Development - Substance Abuse - Dayton, Ohio United States - 33655



JOB DESCRIPTION

Job #: 33655
Title: Director of Marketing and Business Development - Substance Abuse
Job Location: Dayton, Ohio - United States
Employment Type:
Salary: contact recruiter for details
Other Compensation: Bonus plan
Employer Will Recruit From: Regional
Relocation Paid?: Yes

WHY IS THIS A GREAT OPPORTUNITY?


Strong parent company with close to 100 facilities

JOB DESCRIPTION

 

Health and Wellness, is a Substance Abuse Treatment Center with some of the areas most advanced clinicians. Our facility offers treatment programs that have been developed to have a profoundly positive impact on those trapped in the downward spiral of substance abuse.

Currently seeking a Director of Marketing and Business Development with previous experience in relevant healthcare fields to lead marketing efforts for our new Substance Use Disorder facility opening in 2020.

Purpose/belief statement:

The Marketing Director is responsible for connecting with local community based and professional organizations.

Job duties & responsibilities

  • Develops the hospital’s comprehensive business development plan, in conjunction with the Executive Director and senior hospital personnel.
  • Hires, trains, and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
  • Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
  • Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
  • Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
  • Develops annual budget and process for measuring effectiveness of marketing expenditures.
  • Develops and implements community workshops and seminars, as appropriate.
  • Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
  • Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

QUALIFICATIONS

Qualifications & Experience requirements

  • Must have a Bachelors in Business with a concentration in Marketing or a Bachelors in Business with 2 (two) years’ experience in healthcare-related sales and market development.
  • Experience with development of marketing materials specific to healthcare services is desired.
  • Must have at least 3 (three) years of experience with drug and alcohol marketing, 12 step programs, business development and healthcare outreach.
  • Experience with mental health, substance abuse and hospital marketing is preferred.

Education:
University - Bachelor's Degree/3-4 Year Degree

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