International Marketing Manager - Pharmaceuticals - Lancaster, South Carolina United States - 22694

This closed position was filled. Check out our Jobs Search Page for our current open positions similar to this one.


Job #: 22694
Title: International Marketing Manager - Pharmaceuticals
Job Location: Lancaster, South Carolina - United States
Employment Type:
Salary: $90,000.00 - $110,000.00 - US Dollars - Yearly
Employer Will Recruit From: Nationwide
Relocation Paid?: Yes


Summary of the Position:

The International Marketing Manager will report to the International Business Director and be responsible for helping to grow our market share and profit in markets outside the U.S. They will develop and implement the marketing plans for the Veterinary and Pet channel in key markets -with initial focus on Europe, Canada, Japan and Costco worldwide. The person will be accountable for assessing and identifying market opportunities, developing priorities and creating marketing strategies and tactics to take advantage of those opportunities. The Marketing Manager will lead the development of brand strategy, pricing strategy, product portfolio management, new product launches and integrated brand activation plans with local distributors, including preparing brand guidelines and bundle books for the accounts to use in driving consistency and brand equity across markets. The Marketing Manager will work closely with the International Area Managers on developing and executing marketing plans and with the US marketing team to ensure international marketing activities are aligned and utilizing approved marketing material to drive efficiency and consistency, in market. The Marketing Manager will also assist the International Business Director in developing and implementing the overall International business strategy and execution.


Roles and Responsibilities:

  • Build the brand and grow share in key international markets
  • Develop annual marketing budget and participate in annual planning process
  • Be the market and category expert, maintain knowledge of regional customers and relationships with appropriate trade associations to promote marketing activities
  • Analyze market and category trends and recommend actions to achieve annual sales and profit objectives
  • Develop annual marketing plans, 4P marketing strategies and integrated brand activation plans with Area Sales Managers and distributors, execute and monitor implementation
  • Lead product launches and portfolio management
  • Manage all communications with US marketing and internal teams and provide support on all marketing updates to countries
  • Be the liaison between US and International marketing and ensure the integration of US marketing material and plans for international marketsas appropriate
  • Administer and monitor marketing activities and brand P&L’s ensure achievement of goals
  • Support sales as needed, including: PowerPoint presentations, Market/Competitive information, Market insight and customer presentations
  • Presents status update on overall business to Business Director and Leadership
  • Perform other assigned duties as may be required in meeting company objective
  • Communicate effectively with other departments within the organization and ensure
  • understanding and alignment to marketing plans
  • Manage packaging updates for international, including appropriate approvals and timely implementation


Minimum Requirements:

  • Bachelor’s degree in marketing preferred
  • 5+ years of marketing or brand management experience
  • Must possess strong organizational and leadership skills with the ability to multitask in a fast-paced environment
  • Entrepreneurial mindset is mandatory
  • Retail marketing a plus
  • Strong written and verbal communication skills
  • Animal health industry experience or companion animal background a plus
  • Computer literate, preferably in a Windows environment

University - Bachelor's Degree/3-4 Year Degree