VP of Marketing/CMO (CRG 1806) Remote ok - Phoenix, Arizona United States - 43428



JOB DESCRIPTION

Job #: 43428
Title: VP of Marketing/CMO (CRG 1806) Remote ok
Job Location: Phoenix, Arizona - United States
Employment Type:
Salary: $140,000.00 - $190,000.00 - US Dollars - Yearly
Other Compensation: Bonus to 20%
Employer Will Recruit From: Nationwide
Relocation Paid?: Yes

WHY IS THIS A GREAT OPPORTUNITY?


Must have:  Position requires experience working for a Fintech/Startup.
                      Requires online marketing experience in either subprime or prime                          lending.

We are looking for a digital performance marketing leader that is ready to develop a differentiated and unique digital acquisition business that will win with consumers. We are looking for a self-starter with a strong analytical background, a proven track record of acquiring new customers, and has successfully built multi-channel digital marketing plans and executed upon them.

Our team member will be creative, data driven, and well-versed in measurement and attribution.

This is a critical role and will drive the acquisition plan for the company through expertise in audience management, digital marketing, measurement, analytics, and a world-class customer acquisition strategy. 

This candidate should be obsessed with understanding channel dynamics, optimization, anticipating market dynamics, the nitty-gritty of consumer behavior, and know how to make ‘1+1=3’ work.

JOB DESCRIPTION

Must have:  Position requires experience working for a Fintech/Startup.
                      Requires online marketing experience in either subprime or prime                          lending.

Our client is a financial services company focused on improving the lives of the underserved markets by providing short term (NOT payday) loans in small dollar amounts.   Prefer person in Phoenix AZ (relocation assistance will be provided) but 100% remote works as well.  There is a small team, this person needs to be hands on, get their hands dirty.  

 

Core Responsibilities

  • Develop a strategic view of our digital marketing plan with measurable impacts that drives new customers and provides visibility into the entire journey of the consumer: from awareness, to consideration, to purchase
  • Manage all digital marketing channels including SEO and SEM, display, affiliates, partnerships, social, OLV, etc. to drive acquisition efforts
  • Develop systemic approaches to identifying consumer insights for decision making in partnership with our data science team including attribution, measurement, segmentation, and modeling
  • Own media agency relationships and develop capabilities to differentiate and drive the business
  • Work closely with the brand team to develop best-in-class creative that delivers for the consumer and on our personality and tone
  • Own and optimize budgets to drive results, create learning agendas
  • Partner with product, technology, and credit risk teams to create a business and products that meet the needs of consumers in a unique way
  • Work with and report directly to the President, Online to drive the business

 

 

QUALIFICATIONS

Must have:  Position requires experience working for a Fintech/Startup.
                      Requires online marketing experience in either subprime or prime                          lending.

  • 10+ years of experience in digital marketing
  • Prior financial services, launching new brands, and start-up experience required
  • Proven track record of building a business and operating in a fast-paced environment
  • Ability to clearly articulate strategy and then execute
  • Advanced knowledge with SEM/SEO, affiliates, display, social, OLV

Education:
None

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